Comfort Without Compromise: The 3 Best Bras Fit For A Boss

THESE BRAS MEAN BUSINESS.

Welcome back to our Real Women series, where we spotlight admirable everyday women from various professions and walks of life to understand their unique bra needs and perspectives. In this installment, we’re stepping into the shoes of the successful businesswoman over 50.

MEET JILL BIGGS
Powerhouse real estate leader at The Jill Biggs Group, devoted mother of four, and longtime Wacoal customer.

HER DAYS
Jill kickstarts her day at 5 a.m., always making time for a workout followed by a full schedule at the office where she runs a team. Her day-to-day requires constant interaction, including showings, meetings, business travel, and more.

HER BRA NEEDS
Comfort isn’t just a preference for Jill—it’s a necessity, given her high-paced, on-the-go lifestyle. She describes her wardrobe as a “standard uniform” that is often comprised of jeans, a jacket, and a tailored shirt. “I like to be comfortable,” Jill explains, highlighting the importance of adaptable yet comfortable clothing, and polished looks that keep her ready for anything. Finding a bra that fits just right and stays put through a hectic daily routine is essential.

BRA SOLUTIONS
Jill’s sense of style calls for versatile bra options that look just as good as they feel. That’s why she often turns to us for the comfort and support she needs under her ensembles. “I’m a huge Wacoal wearer and have been for 20 years. Wacoal has a beautiful range of bras. As an older person, I’m a big fan,” Jill states. From business settings to gym sessions, these are the three bras we recommend to all the power women we know. Each style delivers unparalleled comfort, a perfect fit, and fashionable appeal.

VISUAL EFFECTS MINIMIZER BRA

No more worries about shirt gaping. This minimizer bra reduces your bustline up to one inch and keeps you fully buttoned up during your most important meetings and presentations. It’s a must-have bra for older women, yet it doesn’t sacrifice style and pairs effortlessly with all professional attire.

Other reasons it’s a perfect bra for businesswomen over 50:
• Seamless full coverage cups feature elegant lace details and sheer mesh lining
• Elastic at the neckline and underarms for a more comfortable fit day and night
• Leotard back keeps straps in place and your look on point

We also recommend the Visual Effects Strapless Minimizer Bra when straps are a no-go.

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SIMONE SPORT UNDERWIRE SPORT BRA

If you balance early morning workouts with a full workday like Jill does, our best-selling sport bra will be a game-changer for you. It minimizes bounce, offers maximum support, and delivers everyday comfort, seamlessly taking you from the gym to the office. It’s more than just a bra—it reflects how unstoppable women can be both personally and professionally.

Other reasons it’s a perfect bra for business women over 50:
• Supportive enough for high-impact activities and comfortable enough for all-day wear
• Cushioned outside underwire prevents chafing, while a mesh back helps keep you cool
• Design converts to crisscross with an adjustable slide-and-hook closure at the back

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ELEVATED ALLURE WIRE FREE BRA

Whether it’s business travel or a long commute, there might be times when you don’t feel like wearing an underwire. That’s when the wire free bra steps in. With this one, you’ll still get all the lift and support you need with none of the wire.

Other reasons it’s a perfect bra for businesswomen over 50:
• Lightweight yet powerful cups lift your bustline up to 1”
• Elastic-free, stretch band at the front for all-day comfort— no pinching or digging
• Sleek, stylish design delivers both function and elegance

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